Important

This page can not be shown in IFRAME according to www.fastcompany.com rules.
You will be redirected to https://www.fastcompany.com/3039887/under-fire in 3 seconds. Stop

THE REAL STORY BEHIND JEFF BEZOS'S FIRE PHONE DEBACLE AND WHAT IT MEANS FOR AMAZON'S FUTURE,by AUSTIN CARR/FastCo 5 years ago