Jan 20, 2020

Yahoo Lessons: Why Did Yahoo Suddenly Embrace 'Native Ads' and Ditch Banner Ads? - WE magazine for women

For a company credited with popularizing the banner ad format, Yahoo’s recent announcement that it would end the use of mobile banner ads — embracing in-feed ‘native ads’ instead — was more than a little surprising. But according to AdsNative [www.adsnative.com] CEO Satish Polisetti — an expert on advertising optimization …

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