Feb 21, 2017

Hootsuite acquires AdEspresso to beef up social ad play | VentureBeat | Marketing | by Ken Yeung

Hootsuite is enhancing its social media management platform, giving customers the ability to now manage their Facebook and Instagram ad campaigns thanks to its acquisition of AdEspresso. Financial terms of the deal were not disclosed, but AdEspresso will remain operational. Its purchase comes three months after Hootsuite launched its social ad offering with several partners, including AdEspresso.

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