Aug 02, 2017
Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you'll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand Behavior Affects Consumer Purchase Decisions It's not only about...
Proceed to the page: http://linkis.com/a0bn1mmWord of Mouth is Key to Dominating The Consumer ConversationBy Ed Keller Brand marketers are always developing strategies that influence purchase intent. For the last decade or so, these marketers assumed that social channels such as Facebook, Twitter, Pinterest and Instagram are driving consumers...
Simply building up followers on Facebook isn't enough to boost a brand’s sales. If companies want to convert social media fans into more active customers, they have to engage them with advertising, according to a new Tulane University study in the Journal of Marketing Research. .
A recent study revealed that the majority of consumers avoid organizations that have negative online coverage. The results of a Harris Poll study on United’s brand image matches the trend.
It's more important than ever for businesses to partner with nonprofit organizations—not just to look good, but to make a difference in the world. These partnerships can experience major benefits from a well-planned social media strategy. According to Nora Ganim Barnes, who co-authored a study...
I am a big advocate of data-backed content marketing and insist on writing data-backed posts, because crunched data shows promising patterns that your website visitors or social media followers might follow. So, is there no place for human intuition in businesses? Can machine-based algorithms and...
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