Dec 12, 2018

Logo Design Theory, Part 1: Symbols, Metaphors And The Power Of Intuition — Smashing Magazine

No designer creates wow work 100% of the time. There’s no question that creating good design takes significant exertion, but generating the wow factor in your work can also be fairly effortless. Many designers follow their intuition during the creative process and incorporate universal symbols and metaphors simply because it “feels right.” Intuition — accessible to all people and most especially...

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