Apr 05, 2016

American College of Physicians slams DTC drug advertising in position paper | SmartBrief

The American College of Physicians (ACP) states in a position paper published March 29 in the Annals of Internal Medicine that "the practice of DTC advertising for prescription drugs is concerning," and that the group "believes that DTC is inappropriate because it may undermine the patient-physician relationship and foster confusion." However, Coalition for Healthcare Communication Executive...

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