Oct 11, 2015

The Retail TouchPoints Blog • How Retailers Can Learn From J. Lo

By Alicia Fiorletta, Senior Editor Yes, you read that correctly. The retail world and the entertainment world are two different things, no doubt. But Jennifer Lopez has always had a way of cross-promoting her ventures in an authentic, “girl power” way. Remember when she had the No. 1 album and the No. 1 movie in the country at the same time? She used her single in the movie. Talk about...

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