Aug 13, 2015

3 Ways Writers Must Adjust in a World Dominated by Social Media | Rainmaker.FM

So the job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to be mainly concerned with stopping the reader dead in his tracks. A good headline will do that. Before the web — in the world of print — advertisers bought space in magazinesPlay Episode

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