Mar 06, 2016

The Anatomy of a Promoter - Blog

According to research by McKinsey and Company, anywhere between 20% to 50% of a company’s revenue is driven by referrals and/or word of mouth. In some industries it may even be as high as 80%, according to Jason Lemkin of SaaStr fame. Yep, you read that correctly, upwards of 50-80% of every penny you make …

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