Mar 19, 2020

Why Ad Agency-Created Products Fail - Oishii Creative - Dare To InspireOishii Creative – Dare To Inspire

We read a recent Fast Co.Create piece by Leif Abraham, partner at Prehype, a New York-based venture development firm creating new digital products and companies together with startups and bigger corporations. In “Spike and Die: Why Products Created By Ad Agencies Fail,” he argues that the current culture and agency business models just aren’t conducive

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