Sep 07, 2016

How to Develop a Data-Driven Marketing Strategy: 50 Articles, Courses, Guides and More on Powering Your Marketing with Data - NGDATA

Data-driven marketing has become standard as it makes marketing more of a science and less of a guessing game. Marketers have access to Big Data, analytics, and metrics to optimize campaigns, improve customer experience, reduce customer churn, and make better decisions. But, data-driven marketing success is not a guarantee: marketers need to know how to use...

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