Aug 07, 2021

What is Value Anyway? (Why Creating Customer Value is at the Heart of Building a Business) - New Ventures BC

The following is Part II of a multi-part series on value, segmentation and pricing by guest contributor Steven Forth, Partner at Rocket Builders and eFund Member. Read Part I here. The founder of modern management, Peter Drucker, famously said that the purpose of a company is to create and keep a customer. It is about … Read more What is Value Anyway? (Why Creating Customer Value is at the Heart...

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