Jan 20, 2016

Macy’s exec: Mobile shopping behavior evolves to embrace purchasing - Mobile Commerce Daily - Multichannel retail support

NEW YORK – A Macy's executive at the NRF 105th Annual Convention & Expo detailed how mobile disruption continues to shape commerce, with the retailer not only seeing a surge in traffic on these devices during the holidays but also a jump in sales, suggesting that customers are becoming more comfortable with purchasing on smaller screens.

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