Jul 26, 2017

Agency Exec Sees Potential In VR Eye Tracking 07/05/2017

Virtual reality may soon become a platform to conduct user experience research, thanks to new eye tracking capabilities. The capabilities, which were recently launched by eye tracking company Tobii, can track a user's eye movements as the person views and interacts with a VR experience. One of the target use cases for the eye tracking is conducting behavioral tests in virtual...

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