Aug 17, 2015

The ROI of Social Media in Healthcare - MedCity NewsMedCity News

There has never been a more misleading term in business than social media. Healthcare executives have been trained to ask for the ROI of everything, but for some reason they put more focus on this when it comes to social than other traditional forms of media and advertising. Hospitals and health systems aren’t selling mugs or t-shirts so tracing direct business back to social can be tricky. With...

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