Jun 15, 2017

Rise of Niche and Micro-Influencers

The Identity Crisis of Social Media Influencer Marketing Over the past few years, influencer marketing has become one of social media biggest buzzwords. This trend has literally ignited businesses and agencies. In the wake of the tremendous success of visual content platforms rich with millennials (such as YouTube, Snapchat and Instagram), we have seen the emergence of a multitude of young...

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