Aug 20, 2017

Are We Really At The Turning Point of Social Media Influencer Marketing?

After being seduced by the illusion of the popularity of viral content from macro-influencers, and the opportunity to rapidly reach new generations on popular platforms, businesses and organizations are beginning to become disillusioned. With the revelation of false recommendations from vloggers and ¨influenceratis¨, and the intervention of the FTC, the trust of connected consumers has been...

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