Mar 04, 2016

The CMO Beat: How to master modern marketing | Insight | VentureBeat

Marketing leaders today have a choice: embrace new technology in revolutionary and holistic ways to drive organizational change and business results…or fail. Not really much of a choice, is it?  But the choice is easy – and the results extraordinary – when you master four critical areas of marketing in today’s technology-driven landscape:  Customer Experience  Convergence  Marketing ROI ...

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