Oct 23, 2015

How pharma companies are using social media to learn about drugs' affects on patients | Tech | Healthcare Global

In an attempt to gain more health information, United Kingdom-based pharmaceutical company GlaxoSmithKline has begun collecting data from social media sites such as Facebook and Twitter that mention any of a company’s 1,000 different drugs. In its partnership with United States-based informatics company Epidemico, the two found over six million Twitter mentions and more than 15 million...

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