Apr 13, 2015

The Big Data shift in a data-driven world - HP Enterprise Business Community

Blog post by Colin Mahony, SVP/General Manager of HP Software Big Data Group The simplest things can have the greatest impact. What if a single word could drive the most successful email fundraising campaign for a national presidential election. That’s exactly what happened with the word “Hey” in the 2012 Obama campaign. It proved to be the most effective subject line to drive recipients to open...

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