Dec 23, 2014

Unilever's first corporate brand TV ad features Oxfam partnership | UK Fundraising

Global consumer goods manufacturer Unilever has advertised its corporate umbrella brand, rather than one of its products’ brands, on TV for the first time. In doing so, it featured its Project Sunlight CSR campaign and its partnership with Oxfam. The advert is appearing in five markets internationally, and is expected to reach 300 million people via TV. In the UK it was first broadcast during The...

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