Feb 23, 2015

The Montymania generated by the John Lewis Christmas advert presents an early gift for WWF UK | UK Fundraising

Author: John Thompson, director and consultant at Changing Business When did penguins get so popular? If I’d had known I’d have played the penguin card years ago. #MontyThePenguin — Monty The Penguin (@MontyThePenguin) November 7, 2014 The Montymania surrounding John Lewis’ decision to cast Monty, an adorable but lonely CGI penguin, in its Christmas TV advert this year has presented an early gift...

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