Aug 01, 2021

Frontiers | Truth, control, and value motivations: the “what,” “how,” and “why” of approach and avoidance | Frontiers in Systems Neuroscience

The hedonic principle—the desire to approach pleasure and avoid pain—is frequently presumed to be the fundamental principle upon which motivation is built. In the past few decades, researchers have enriched our understanding of how approaching pleasure and avoiding pain differ from each other. However, more recent empirical and theoretical work delineating the principles of motivation in humans...

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