May 26, 2020

Why iPad Sales Growth Has Been Slowing

Tablet demand has shown signs of cooling of late and Apple looks like it could be impacted more significantly by a slowdown than some of its competitors. Although the iPad isn’t nearly as big a driver of Apple’s valuation as the iPhone, it accounts for about 11% of the company's stock price, according to our estimates, and remains an important component of Apple’s ecosystem.

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