Nov 20, 2016

Can’t Buy Me Love: How to Avoid Social Media Fraud | Convince and Convert: Social Media Consulting and Content Marketing Consulting

Facebook, and increasingly, Twitter, offer remarkably granular views of your audience. These days, marketers are looking to power data-driven campaigns with analytics to better understand and sell to the consumer. But suppose those numbers include ten to thirty percent fakes? Here's how to spot the bots and find more qualified leads and impressions.

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