Aug 28, 2015

Experiential marketing is winning Millennials’ hearts… and wallets | Storefront Blog

Millennials are reshaping the retail industry. They’re looking for deals, not horse-and-mallet logos. They want a seamless shopping experience that melds the online and offline worlds. And they want

Proceed to the page: http://linkis.com/EVfya

Similar Articles Added Earlier

  • The Retail TouchPoints Blog • Top 5 Challenges Retailers Face Managing...

    By Tom Karren, Moki   With more retailers bringing technology into their stores and 90% of customers saying they expect retailers’ brand experience to be uniform across channels, the question isn’t whether to converge your physical and digital customer experiences — it’s how to do so. In-store...

  • Authenticity outperforms promises — Daryl Wilkinson

    Recently I read a report that suggested service is more important than the product it surrounds (CMO Survey, Feb 2015). This surprised me initially – could customers really value how a product is delivered over and above the product itself? A quick second thought, recalling some of my own...

  • Why experiential marketing has a bright future | Jack Morton

    Now more than ever the industry is trying to find the right definition for experiential marketing. While visiting SXSW earlier this year, it struck me that this highly engaging experience, with its roots in technology and innovation, reflects the future health of experiential.

  • CREW on Omnichannel Marketing & Women in CR...

    CREW President Lori Kilberg and Michael Bull catch up at ICSC RECon15 to discuss the topic of omnichannel marketing in the retail industry, as well as the ... | Customer Experience

  • The Retail TouchPoints Blog • 5 Ways The Internet Of Things Is Reshaping Retail...

    By Brendan O’Meara, Microsoft Retail The Internet of Things (IoT) is poised to transform retail marketing in a big way in 2015. Sensors, beacons, near-field communication, video recognition and the other technologies associated with the IoT are nearing maturity, powered by advanced data analytics...

Latest Links Processed

0/120