Sep 23, 2015

Volkswagen's clean-car image dirtied by emissions scandal

NEW YORK (AP) — German engineering may lose some marketing pop after Volkswagen's stunning admission that it rigged emissions tests. The revelation is particularly damaging since Volkswagen has long pinned its reputation on its technological prowess, with the tagline, "Isn't it time for German engineering?," along with its focus on environmental sustainability. "Brands are all about trust and it...

Proceed to the page: http://linkis.com/0xs4u

Similar Articles Added Earlier

  • Volkswagen's Clean-Car Image Dirtied by Emissions Scandal - ABC News

    German engineering may lose some marketing pop after Volkswagen's stunning admission that it rigged emissions tests. The revelation is particularly damaging since Volkswagen has long pinned its reputation on its technological prowess, with the tagline, "Isn't it time for German...

  • VW Chief "Sorry" After EPA Says Firm Skirted Clean Air Law - ABC News

    The CEO of Volkswagen apologized Sunday after the Environmental Protection Agency said the German automaker skirted clean air rules by rigging emissions tests for about 500,000 diesel cars. "I personally am deeply sorry that we have broken the trust of our customers and the public,"...

  • CEOs want marketing to be "in business," not just "in the business" | Mark Stouse | LinkedIn

    This is part of an ongoing series of blogs that look at the frustration that many business leaders have with marketing and communications, particularly in the B2B space. Studies conducted by Nielsen and the Fournaise Group, among others, confirmed the size, scope and intensity of the problem. And...

  • Companies put cybersecurity experts on boards - SFGate

    [...] they wanted someone with communication and leadership skills. The privately held firm’s latest board member is Suzanne Vautrinot, a retired Air Force major general who helped create the Department of Defense’s U.S. Cyber Command and led the Air Force’s IT and online battle group. Parsons...

  • The world in brief, September 22nd 2015 | Espresso

    Volkswagen’s share price fell by more than 22% yesterday morning, before closing 18.6% down. Investors took fright after the German carmaker’s admission on Friday that it had cheated in American environmental tests. VW, which must recall nearly half a million cars in America, has suspended the sale...

Similar Articles Added Today

Latest Links Processed

0/120