Feb 26, 2015

Fruits and vegetables get a star-studded marketing push

NEW YORK (AP) — What if cauliflower got the same type of marketing firepower as candy bars and potato chips? A campaign being launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and Golden State Warriors Point Guard Stephen Curry to shill for fruits and vegetables. The campaign will be announced by the Partnership for a Healthier...

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