Aug 05, 2020

Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide – Adweek

Here's a simple and powerful campaign idea from UN Women using real suggested search terms from Google's autocomplete feature. Campaign creator Christopher Hunt, head of art for Ogilvy & Mather Dubai, offers this summary: “This campaign uses the world's most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches...

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